The Gift of Choice: Why Letting Them Choose Is A Win

If there is one thing we have all learnt from Christmas shopping, it is that people are gloriously unpredictable. The friend who once lived for craft beer is now “on a wellness journey”. The cousin who begged for a cookbook last year has suddenly gone low-carb. And your work colleague? She now “only buys sustainable things”, whatever that means this week.

In short, choosing the right gift can feel like navigating a festive minefield. Which is why the most powerful present is not always an object. It is choice. And nothing delivers freedom, ease and genuine gifting confidence quite like a digital gift card. The eGift it Variety (Swap) Card is the secret weapon for anyone who wants to give something thoughtful without playing the guessing game.

Meet the eGift it Variety Range and Discover How Easy Gift Shopping Can Be

If gift giving had a magic wand, this would be it. The eGift it Variety range offers several themed swap cards that cover all occasions. Depending on the occasion, there is an eGift for everyone including:

• eGift it Variety: the original multi-brand swap card with hundreds of retailers across fashion, tech, beauty, home, entertainment, food and more
• eGift it Merry Christmas: festive and cheerful, ideal for seasonal gifting to loved ones
• eGift it Seasons Greetings: a polished choice for workplace gifting and professional relationships
• eGift it Happy Holidays: warm, inclusive and suitable for all holiday celebrations
• eGift it Celebrate: perfect for anniversaries, engagements, graduations and milestone moments
• eGift it Happy Birthday: a simple and thoughtful way to mark their special day
• eGift it Thank You: a meaningful option for appreciation and recognition
• eGift it Congratulations: ideal for celebrating wins of any size
• eGift it Love: perfect for heartfelt or romantic gifting any time of year

Why an eGift it Variety Card Makes the Perfect Gift

It removes the guesswork. You do not need to know whether someone is a Myer loyalist, a JB Hi-Fi wanderer, a spa-day devotee or a weekend BBQ enthusiast. A multi-choice digital gift card solves the problem for you. You send the gift. They choose the retailer. They choose the treat. You look brilliantly thoughtful.

It suits every personality and every budget. From the foodie to the fashionista, from the tech lover to the homebody, digital gift cards work across categories, ages, and interests. And because you can select the value, it suits Secret Santa budgets right through to premium presents.

No wasted gifts and no awkward re-gifting. No more presents that disappear into a drawer. An eGift it card turns into something useful, appreciated and actually enjoyed.

Last-minute friendly, without looking last minute. Even the most organised person has at least one moment in December where time gets away from them. A digital gift card arrives in minutes, looks polished, and feels intentionally chosen. No one needs to know it was purchased between meetings.

Perfect for long-distance loved ones and holiday travellers. Family interstate? Friends overseas? People on their travels? A digital gift card reaches them instantly and avoids postage deadlines entirely.

Easy for anyone to use. Once they receive their eGift it Swap Card, they tap “Pick Your Digital Gift Card”, browse the participating brands and redeem the one they want most.

Why People Love an eGift it Card

• More than 100 participating retailers and brands across Australia
• Quick and simple swapping online
• Complete freedom to choose what they want
• Perfect for picky people, tricky relatives and friends who swear they “don’t mind”

Top Ways to Give the Gift of Choice

For Colleagues - A reliable and well-received option perfect for Secret Santas or workplace appreciation.

For Every Type of Family Members - From Uncle Bob to Granny, from Cousin Mary to the Grandkids ... yes, even that teen who changes hobbies and interests every six minutes ... an eGift it works for everyone.

For Friends in Every Life Stage - New home, new job, new baby, new adventure. This one gift covers it all.

For Teachers, Coaches and All Your Thank You's - Thoughtful, appropriate and appreciated by everyone regardless of how well you know them.

So Simple to Send a Multi-Choice Gift Card in Minutes

Not only does an eGift it make the perfect gift, they are also so easy to send.

1. Choose your preferred eGift it card.
2. Add a personalised message: heartfelt, funny or festive.
3. Select instant or scheduled email delivery.
4. Let them enjoy choosing something they genuinely want.

The Thoughtful Gift That Fits Everyone

The best gifts are not always the biggest or the flashiest. They are the ones that make someone’s day a little easier, brighter and more joyful. When you give someone the freedom to choose, you give them the delight of getting exactly what they want. So this season, trade the stress of gift shopping and send the gift of choice from our eGift it variety range.

eGift it is gifting made easy, suitable for everyone and eco-friendly.