The Gift of Choice: Why Letting Them Choose Is A Win
02/12/2025
If there is one thing we have all learnt from Christmas shopping, it is that people are gloriously unpredictable. The friend who once lived for craft beer is now “on a wellness journey”. The cousin who begged for a cookbook last year has suddenly gone low-carb. And your work colleague? She now “only buys sustainable things”, whatever that means this week.
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